Don’t want to run in circles while preparing your ecommerce store for Christmas? We got you the best marketing and sales tips for the Christmas season to help you navigate this rush.
Christmas is almost here, and practically every business is prepared with its best products and discounts to attract a huge customer base. However, just hanging a 50% off sign on your webstore would not get you customers in this crowded market. You need strategic planning, the best marketing and sales tips.
In this blog, we will walk you through the proven marketing and sales ideas recommended by experts. These not only boost sales but also make your brand stand out in the market. So let’s jump right in!
Why The Festive Season is Important for Ecommerce Stores?
The festive season comes with a massive opportunity for ecommerce businesses. It opens the doors to greater revenue and gains a huge customer base. Here are a few reasons the festive season is crucial for ecommerce owners:
This is the time when sales surge, and you see the customer visit chart go up. In 2024, U.S. online retail sales during the holiday season were projected to reach $241.4 billion, marking an 8.7% increase from the previous year. The festive season not only boosts sales for a limited time but also offers an opportunity to make a sustainable impact on your store. With the right nurturing and strategy, you can build a loyal customer base and reap the rewards of your hard work in these months.
This season offers you the opportunity to build your brand and drive customer growth. Shoppers are willing to try new brands during the festive season. With the correct marketing and sales strategy, you can drive the huge interested traffic to your store. It will expand your brand reach and create a separate brand identity that customers will cherish and keep in mind for a long time.
The festive season gives ecommerce store owners the opportunity for a fresh breath. They get to explore unconventional thematic marketing tactics that avoid a monotonous vibe in their store. With creative freedom to explore new ideas, brand marketing reaches newer heights. It also allows ecommerce owners to explore various marketing opportunities and experiment with different methods of reaching customers. Later on, ecommerce owners can try these out and adapt the best marketing strategies.
Ecommerce owners can acquire a huge dataset that can be used all year round. The festive season is not just a time for ecommerce owners to sell more products. It is also a time when e-commerce owners gather resources for the whole year. Data collection is also a part of that. By adopting the best marketing and sales tips, store owners can gain access to valuable customer data and utilize it effectively.
The festive season boosts the Average Order value. During the festive season, almost every store offers unique discounts, offers, and gifts. Some might think it causes stores to lose, but the reality is that the discounts make AOV go up. This increases the overall profit and enables stores to boost sales by enhancing customer satisfaction.
Best Marketing and Sales Tips for the Christmas Season
To get the most out of the Christmas season, follow the best tips and sales strategies that will make your store stand out and become the talk of the town. Now, let's explore the best tips suggested by experts to transform your store into a sales powerhouse.
1. Start Planning Well in Advance
One of the most crucial and consistent tips by experts is to excel in the Christmas sale, so start preparing early. You might think you have time, but the reality is the Christmas season comes and goes in a blink. If you are prepared with all the sales and marketing strategies, you cannot get a hold of the season.
So, how do you actually prepare early? Plan a detailed blueprint of what you will do and when you will complete all the necessary tasks for Christmas. You will need to ensure that you know what types of discounts your store will offer, when they will start, and when they will end. Also, you must plan and be equipped with the marketing tactics your store will launch during the Christmas sale.
Planning gives you the opportunity to test and try things. You will also have the time to recover from mistakes if you start early. Many store owners start Christmas very late and lose customers who shop early. Therefore, it is essential to begin planning and implementing strategies as soon as possible.
2. Create Irresistible Holiday Offers and Discounts
Offering holiday discounts is not a new thing. Every other store offers discounts, but you need to create some extra value if you are truly looking to stand out in the Christmas sale wave. Offering irresistible holiday offers and discounts during Christmas will ensure potential customers cannot bypass your store.
This is one of the best moves you can pull during the Christmas season. This time, all the customers are in buying mode. They are actively looking for anything that catches their attention, and they will get it. All you have to do is draw attention to your store. A well-planned, strategic offer will attract the customer's attention. It will also ensure your AOV skyrockets as the Holiday season progresses.
You can try out offers like buy one get one free, receive gifts with purchase, create your own offer, set your own budget, or bundle offers at a lower price. You can also create bundles of gifts as a form of discount and offer that works great during the Christmas season.
3. Personalised Experience
Without building a personal connection with your customers, you cannot win the Christmas season. So how do you do that? Start with personalising your messages. During this season, customers are bombarded with emails, newsletters, and ads from various brands, but what truly stands out in this crowd is a personalised text that relates to the customer's query and need. A thoughtful, personalised text to customers, rather than a generic message, will stand out and make them feel valued, which eventually works to turn a one-time buyer into a loyal customer.
To start sending personalised messages, utilise the data you already have. The purchase history, the products the customer browsed, the pages they have been to, and their browsing history will be invaluable assets. Utilise that to send personalised discounts and offers. For example, instead of sending generic offers and discounts, see what type of products your one-time customer has purchased. Gather the bundle offer of those products and send a personalised email that starts by mentioning their name. As the customer opens the email and goes through the discounts, you’re already on your way to winning the game.
Apart from that, you can offer a personalised experience to your store. Customers love to feel valued. So you can make them feel like a valued customer with a personalised store and product categories. In this era, personalisation is not limited to being an option or a maybe. It’s a must-have in your store. As Salesforce data indicates, 73% of customers expect brands to understand their needs and wants, which leads to 20% more conversions.
So keep sending personalised messages and offering a personalised experience to your customers. So you can actually win customers' attention instead of ending up in a spam folder.
4. Partner with Influencers
Increasing brand visibility and credibility will ensure your ecommerce store gets more customers during the Christmas season. Partnering with an influencer can help you with that. With the growth of social media, people have become increasingly reliant on it to inform their product choices. Especially during the Christmas season, customers look for the perfect gift for their loved ones on social media.
Among various aspects that can enhance your social media credibility, influencers are the giants who can embed your brand name in customers' heads. When the right influencer promotes your products, it does not feel like an ad, but rather an honest opinion that can truly make an impact. A 2024 study shows that every $1 spent on an influencer can increase your engagement up to 30% during the holiday season.
For partnering with an influencer during the Christmas season, start by finding the right influencer for your products. For example, if you're selling home decor, partner with influencers who create cozy, homely videos and have already been recommending products to their audience for home decor. This way, you will attract an audience base that has already tried the influencer's recommendations, and you will not have to worry about finding the right audience. It is even better to find a micro-influencer who has a small but highly engaged audience.
Once you set your mind on the influencer of your choice, make them promote your products naturally, which perfectly blends with their natural content. Do not make it obvious, as many customers dislike this and feel it is a forced implementation. You can also promote the influencer's post with an ad to reach an even broader audience. In this era where influencers wield effective influence over customers' purchasing decisions, partnering with an influencer this Christmas season is a must.
5. Implement Personalised Products
Another widely suggested marketing and sales tip for Christmas is to implement personalised products in your store. Especially in the past few years, demand for customised products has increased a lot. Now, people don’t just shop for generic gifts; they want something that feels personal, meaningful, and holds value for a long time.
This is where implementing personalised products in your store would be a game-changer. Personalised gifts, such as engraved mugs and plates, allowing customers to design their own apparel, or even offering a blank canvas for customers to create their own paintings that can be printed and sold, would be a perfect addition for the Christmas season.
Many store owners avoid product personalisation and POD offerings, perceiving them as a complex task. However, product personalizers like InkyBay can be a great assistance. It makes the whole process streamlined. All you have to do is download and set up InkyBay in your store, and you can start offering product personalisation like adding text, stickers, cliparts, images, and more customisation options. You might be concerned about the additional stress this type of customisation might bring, but InkyBay is automated and generates print-ready files, which reduces the workload to a minimum.
Since you can unlock so many features with a 21-day free trial, why not give it a try before the Christmas surge starts and stay ahead of your competitors with unique offerings!
6. Collaborate with other brands
Christmas is all about sharing happiness and creating strong bonds. So why not collaborate with other brands and increase happiness? Besides, you get to open doors for a new audience, foster creativity, and achieve shared impact. When two brands come together, it creates something extraordinary in this Christmas season. And the audience loves unique offerings during the Christmas season. Whether it's a co-branded product line, a joint giveaway, or a cross-promotional campaign, collaborating with other brands is always a great Christmas marketing idea.
A thoughtful collaboration also helps you stay out of typical marketing tactics. It is especially great if you could collaborate with product brands that complement your own products. For example, if you are selling personalised candles, it is best to collab with a chocolate brand. Both products complement each other and create a cozy ambiance for the audience. You will get to share the Christmas cozy vibe with the collaboration.
Now, how can you find brands for collaboration? Easy, find a complementary product, send out collaboration emails, or approach in other ways. Once you have a brand that is interested in collaborating, join forces to find interesting ideas for the Christmas sale that will cater to both of your audiences. You also need to celebrate each other, post about your partner on social media, promote your collaboration through content marketing, and engage in additional promotional activities throughout the Christmas season.
7. Offer Free shipping for the holidays
Offering free shipping is a way to remove the barrier between you and your customers during the Christmas season. It is also effective in retaining and satisfying customers. During Christmas, almost every other store offers free shipping so they can attract more customers. There are also a handful of customers who dislike paying a high price for free shipping, especially for a small quantity of product. You can actually catch those portions of customers and boost your store sales.
According to a study by Statista, 78% of customers said they would abandon their cart if they saw too much shipping cost. The Christmas season is crucial, and you cannot afford to lose customers at the last moment, when they are about to check out. Ensure a lower bounce rate and create value in the market by offering free shipping or free shipping to overseas customers.
This marketing strategy is especially effective for targeting customers from overseas.
Why does offering free shipping hold so much power as a Christmas marketing and sales strategy? Because during Christmas, customers are often overwhelmed with planning and gift selection, they want to feel seen and know that someone understands their efforts. You can do just that and make the customers feel seen with a free shipping offer.
Additionally, it creates the opportunity to sell more during Christmas, increasing the overall AOV. According to the Salesforce data, 50% customers have admitted to buying more if they are offered free shipping. Additionally, you can offer free shipping above a specific amount, such as free shipping on purchases over $1000. It will increase your overall sales value, and customers will be more inclined to make additional purchases.
8. Engaging social media campaigns
Social media is the most effective tool for reaching customers. If used wisely, you do not need to put much effort into getting your store to customers. Social media doesn’t just give you visibility; it has the ability to make customers believe that your store has the value they are looking for. However, during the Christmas holiday, customers are bombarded with ads. So, how can you stand out in this wave and make your store appear as the best to the customer? Easy, make social posts that relate to the customer's pain point and make them think twice before swiping your social post. Engaging social media posts have the value of turning random scrollers into customers.
The key lies in not making your customers have to hassle for the key information. When running ads on social media platforms, create social copy that relates to your customers' pain points, provide all the necessary information in the ad copy, and make it Christmas/occasion-friendly. Once you understand the power of engaging social media campaigns, there is no going back, and your store will be filled with potential customers who are genuinely interested in buying. This is what every store owner needs for Christmas.
9. Focus on the Mobile Experience
If your store does not prioritize the mobile experience during the Christmas season, you are doomed. According to Adobe research, 50% of the holiday shoppers are mobile users. When you are not focusing on a mobile-friendly experience, you are letting your customers slide away from your hand.
To make your store mobile-friendly, focus on a few key aspects. Check if your store loads on a mobile phone within 3 seconds or not. As mobile phones have limited browsing capacity, users may experience higher loading times if not properly optimized. Check all the pages of your website, especially the product page. Whether it appears correctly on your mobile phone or not.
During the busy Christmas season, most customers prefer to shop at a location that is convenient and time-efficient. By providing a smooth mobile experience, you can cater to their demand, make the shopping experience memorable, and encourage them to come back over and over again.
10. Create Urgency with Countdown Timers
Christmas comes with offers from every corner for the customers. This means more options and more chances for customers to get distracted. You need to use tactics that make customers feel the urgency to buy your products instantly. If a customer bypasses your posts or leaves your store to explore other products, they are less likely to return for a future purchase.
Let's be realistic; there will always be better options than your store, and you need to find a way to win in this competitive market. To ensure you don't lose any customers this Christmas, you need to create a sense of urgency and make your customers feel that they need to buy right away.
There are several ways to make your customers feel the need to buy instantly and create a sense of FOMO. The most common ways to evoke FOMO in your customers are using a countdown timer on your website and including a countdown post in your social media posts, which constantly remind customers about your sales and offers.
Creating urgency will ensure that your customers do not overlook you and make an instant purchase, allowing you to increase your retention rate. Also, this gives less time to explore further and stick to your store for their purchase.
11. Build an email list before the holiday season
Email marketing is a great marketing strategy because it allows you to target customers who already have experience with your store. Email marketing has the highest conversion rates when done correctly. Experts suggest that email marketing is more effective than any other marketing tactic. With the right instruction on email marketing, you will be all set for the Christmas season.
To ensure your email marketing is effective and generates genuine sales. Start with the list of emails of your previous customers. You need to focus on personalised emails more than anything else to make your email marketing work the best. Explore each customer's previous purchase history and send customised product suggestions or personalised offers that will actually encourage the customer to return to your store for further purchases.
12. Showcase Social Proof
Social proof is vital during the holiday season. Without social proof, some customers may not trust your store. To ensure that all customer reviews are displayed prominently in the customer view, add them to your homepage.
Your product page must contain a section with product reviews, so customers are not doubtful before purchasing the product. By showcasing the social proof, you will encourage customers to buy quickly. It boosts their confidence and develops your brand value.
Conclusion
Christmas is right around the corner, and there is no way you can delay the sales and marketing activities. If you haven’t already set your strategies, you are really behind. However, no worries, as we have compiled all the best Christmas sales and marketing strategies recommended by experts. These strategies will take your business to a new level in no time.
Explore all the best strategies and implement them one by one. Each of these tips has been explained with the perfect guide so you can top your competitors in this Christmas market.

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